We’re coming up to the release of Sony and Microsoft’s new consoles, the Xbox Series X and Playstation5, so we thought that wed take a look at the world’s best selling Video-Game and the Typeface which is on the front cover and plastered worldwide, even after coming up to its 9th anniversary. Minecraft has over 200 million sales. Minecraft has been critically acclaimed, winning several awards and being cited as one of the ultimate games, of all time. Social media, parodies, adaptations, merchandise, and the annual ‘MineCon’ conventions played large roles in popularizing the game.
Gucci is a luxury brand of fashion house based in Florence, Italy. It is potentially the biggest high-end Fashion house - In 2020, the brand was valued at approximately $17 billion, in comparison, the brand’s valuation was $10 billion in 2019 - so it is clearly growing at quite a rate.
The World’s most popular fizzy drink. One of the most global brands in the world. There’s only one drink in your mind right now, and it’s Coca-Cola. Despite being originally invented as a patent medicine, the carbonated soft drink have used many clever branding tactics to become one of the largest brands in the world - worth over eighty-four billion, yes, BILLION dollars in 2020.
Jeff Bezos is the richest man in the world, owner of Amazon.com, the website we all know and love for delivering packages to your door the next day, and always being there when you need it most. In terms of American information technology it is considered one of the top 4 big companies, alongside Google, Apple and Facebook.
Founded on January 25th 1964, Nike has transformed in to one of the biggest brands in the entire world. The sporting giants were ranked 89th in the 2018 fortune 500 list of the largest US Corporations, ranked by total revenue, and was worth an estimated 30 billion dollars in 2017, despite the font which appeared on the logo only costing $35! Nike are the leading supplier of athletic shoes and apparel and have worked with a range of celebrities including Cristiano Ronaldo, Colin Kaepernick, Kobe Bryant and many many more.
Supreme New York is one of the biggest clothing brands in the entire world, the brand is the king of the streetwear fashion scene and the scarcity of items on a release day means that they often fetch three to five times their initial retail price on the lucrative resale market. Supremes’ box logo is recognised worldwide and is often a key selling point for many items that they release, the main features of the logo are the stand out colourway and smooth Futura font, which is also in bold and italicised.
